Logo Co-Branding—Partnerships
When a partner brand is the primary or exclusive product offering, co-branding must be present. Note: when creating bo-branding for sports teams, refer to their specified logo lockup guidelines.
Space between logos and slash should be equal to the width of the “c” in RaceTrac.
Logo Co-Branding—Vertical
When a partner brand is the primary or exclusive product offering, co-branding must be present. Note: when creating bo-branding for sports teams, refer to their specified logo lockup guidelines.
Space between logos and slash should be equal to the height of the “R” in RaceTrac.
Co-Branding Examples
When creating co-branded content, partner branding should be more heavily represented for on-lot advertisement. For off-lot advertisement, RaceTrac branding should be more heavily represented.
Logo Co-Branding—Sports Partnerships
When a sports partner brand is the primary or exclusive partnership, co-branding must be present. Note: when creating co-branding for sports teams, refer to their specified logo lockup guidelines.
Stadium/Sports Co-Branding Examples
Stadium signage should feature a prominent logo and simple messaging. Note: when creating co-branding for sports teams, refer to their specified logo lockup guidelines. Lockup should always start with the sports team followed by the RaceTrac logo.
Logo Co-Branding—Partnerships
When a partner brand is the primary or exclusive product offering, co-branding must be present. Note: when creating bo-branding for sports teams, refer to their specified logo lockup guidelines.
Space between logos and slash should be equal to the width of the “c” in RaceTrac.
Logo Co-Branding—Vertical
When a partner brand is the primary or exclusive product offering, co-branding must be present. Note: when creating bo-branding for sports teams, refer to their specified logo lockup guidelines.
Space between logos and slash should be equal to the height of the “R” in RaceTrac.
Co-Branding Examples
When creating co-branded content, partner branding should be more heavily represented for on-lot advertisement. For off-lot advertisement, RaceTrac branding should be more heavily represented.
Logo Co-Branding—Sports Partnerships
When a sports partner brand is the primary or exclusive partnership, co-branding must be present. Note: when creating co-branding for sports teams, refer to their specified logo lockup guidelines.
Stadium/Sports Co-Branding Examples
Stadium signage should feature a prominent logo and simple messaging. Note: when creating co-branding for sports teams, refer to their specified logo lockup guidelines. Lockup should always start with the sports team followed by the RaceTrac logo.
Brand Overview
Brand Voice
Logo
Colors
Typography
Imagery
Graphic Elements
Layout + Application
Partnerships
Downloads + FAQs
Logo Co-Branding—Partnerships
SWhen a partner brand is the primary or exclusive product offering, co-branding must be present. Note: when creating co-branding for sports teams, refer to their specified logo lockup guidelines.
Space between logos and slash should be equal to the width of the “c” in RaceTrac.
Logo Co-Branding—Vertical
When a partner brand is the primary or exclusive product offering, co-branding must be present. Note: when creating bo-branding for sports teams, refer to their specified logo lockup guidelines.
Space between logos and slash should be equal to the height of the “R” in RaceTrac.
Co-Branding Examples
When creating co-branded content, RaceTrac branding should be heavily represented. Additional examples to be built out as we approach specific instances.
Logo Co-Branding—Sports Partnerships
When a sports partner brand is the primary or exclusive partnership, co-branding must be present. Note: when creating co-branding for sports teams, refer to their specified logo lockup guidelines.
Stadium/Sports Co-Branding Examples
Stadium signage should feature a prominent logo and simple messaging. Note: when creating co-branding for sports teams, refer to their specified logo lockup guidelines. Lockup should always start with the sports team followed by the RaceTrac logo.