Our brand stickers are a joyful element that help deliver important information about our product offerings.

When applying to layout, do not feature more than 1-2 stickers at a time (NEVER 3 within one static composition). They can be used in any color given they follow color pairings outlined in the Color section. Stickers may be rotated slightly clockwise or counter clockwise as needed to fit best within layout.

Our stickers fall into the five categories below. Only use if you're optimizing all of the horizontal space within a sticker. If you have a singular price that doesn't work/isn’t big enough in a shape, to move it out of the container.

Our stickers are more expressive graphic elements so they use various weights outside of our primary communication typography for ultimate legibility. Use the below type guidance for each sticker shape and use for stickers only.

We use our canopy stripe to add texture, dimension, and visual continuity to our brand. It can be used to highlight our offerings as well as add a branded visual to our layouts.

Use canopy as main element and checkered flag as alternative for diversity (especially in markets where we're still building awareness).

Our canopy stripe should only be used horizontally, diagonally (at the same slant as our logo), or vertically. It can appear at the bottom of layout to ground our offerings, in the middle to highlight our offerings, or vertically to highlight offerings/add a branded touch to the page. It should always appear in the same colorway over all available background colors (Navy, Light Blue, Maroon, White).

Avoid the canopy mistakes below.

We use our checkered flag to add texture, dimension, and visual joy to our brand. It can be used to highlight our offerings as well as add a branded visual to our layouts. It is built from the RT logo p-gram to ensure ownability. Generic squares/shapes should never be used. Flag should always be in a row of three.

Use canopy as main element and checkered flag as alternative for diversity (especially in markets where we're still building awareness).

Our checkered flag should only be used horizontally or vertically. It can appear at the bottom of layout to ground our offerings or in the middle to highlight our offerings.

When standing alone, our checkered flag should only appear in either Navy or White over our approved colors.

When being blended with another color, our checkered flag should only appear in either Navy or White and blend with the recommended colors below.

Avoid the checkered flag mistakes below.